Essay Question 1

The importance of convergence to the film industry

Convergence is very important to the film industry. In the terms of cross media convergence of a film, it is the convergence of two industries integrating together to produce a new type of product. In this essay I am going to write about how the production of a film company comes together with another industry to produce a new product to bring revenue in for the film. The development of convergence has grown immensely due the development of the film making industry and the stronger technological side of films being produce to such a high standard creating the film to be so successful that the industry could produce a new product based on the film.

First of all, Convergence is happening within all of the modern films. For example the James Bond film makers came together with the gaming industry to produce the game 007. This explains convergence very simply as the makers of the film join with the gaming industry to produce the James Bond game, this producing convergence with the two industries. Other convergences due to the film are merchandise, cards, clothing, phone wallpapers, collectable figures, magazines, comics and even board games. These are all different convergences with all of them being different industries therefore showing how much convergence can be produced due to one film. Thinking about the amount of convergence a film can produce, this brings in lots more revenue for the company.